Happy Hollow Country Club

Club Wellness Evolutions

Inspiration. Innovation. Integration.

Solutions moving wellness from where you are, to where you want to be.

Wellness is now a $6.8 trillion global economy, according to the 2024 Global Wellness Economy Monitor published by the Global Wellness Institute. Within this, Wellness Lifestyle Real Estate reached $548 billion in 2024, accelerating dramatically in the post-pandemic era.

For the first time in history, wellness has emerged as a leading purchase motivator in residential real estate. Today’s members are seeking more than amenities — they are seeking environments that actively enhance their healthspan, vitality, and longevity.

Private clubs are uniquely positioned to meet this demand. By expanding programming, integrating evidence-based recovery and performance modalities, and designing facilities that support comprehensive lifestyle optimization, clubs can evolve into true wellness ecosystems — strengthening member retention while becoming a compelling, competitive choice for future generations.

Club Wellness Evolutions serves as a strategic partner to private club managers, boards, and committees — working alongside architects, designers, and industry vendors to develop wellness programs, facilities, and operational models tailored to each club’s culture, demographics, and long-term vision.

From feasibility studies and financial modeling to facility programming, floor plan optimization, leadership recruitment, and multi-year strategic planning, we design comprehensive wellness platforms that elevate member experience and drive sustainable growth.

Our consultants apply a data-driven, evidence-based approach to building fully integrated wellness lifestyle ecosystems within private clubs. With an extensive history of combined experience across private club operations, hospitality, fitness, spa, and longevity industries, we have refined a proven process that guides clubs seamlessly from concept and design through implementation and long-term operational success.

Learn More About Our Approach

Our Services

Club Wellness Evolutions Consulting Services

Preparing for the club of the future —
from concept to creation and beyond.

Our services support the thoughtful evolution of your club’s wellness vision. With a hands-on, collaborative approach, Club Wellness Evolutions integrates strategy, design, and operations to deliver a seamless, high-impact consulting experience.

Competitive Analysis and Trend Data

Market and demographic evaluations including club surveys & industry trends
Services pricing and compensation recommendations
Industry research and benchmarking studies

Wellness Programs & Services

- Survey, trend analyses and demographics determination of wellness programs and services
- Customization of programs and services for your specific club demographics to include:

Fitness and Movement Options
Mental Health and Wellbeing
Optimal Nutrition
Recovery and Relaxation Programming
Touchless Health Optimization Treatments
Contrast Therapies & Hydrothermal Areas
Beauty and Self Care

Initial Concepts and Project Design

Research and feasibility studies to develop a unique, customized wellness concept for the club
Assist with committee, board and member presentations
Collaborate on facility design and space planning
Recommendations for Best-in-Class equipment vendors, proposals and layout options & competitive pricing bids
Marketing, events and staff and member education

Operations & Budget Planning

Operational budget projections
Capital budget development
Software and operational tools recommendations
Equipment leasing versus purchasing analysis
Propose most efficient and effective operational structure and standard operating procedures

Staffing Models & Compensation

Identify the staffing model that best meets club objectives
Recruiting and job placement for key professional positions
Grand opening launch with program and services introduction to the membership
Coaching and mentoring for staff and management

Strategic Planning & Future Initiatives

Ongoing education, support and networking facilitated by Club Wellness Consultants in conjunction with Allied Industry Associations
Annual Performance Evaluation to include all aspects of the operations: staff, programs, equipment, member satisfaction and target budget vs actuals
Target operational budget vs actuals performance data
Industry Trends Updates

Consulting Fees

The Consulting service fees range from an hourly rate for specific work to a contract fee that encompasses the scope of a project. Contact us to discuss how our services can assist with your unique club objectives.

Interested In A Consultation?

About Club Wellness Evolutions

Recognizing the unique opportunity within private clubs to deliver a comprehensive, integrated wellness experience for their members, Club Wellness Evolutions partners with clubs seeking to launch, elevate, or strategically reposition their wellness operations.

We apply a collaborative, multidisciplinary approach to designing fully integrated wellness ecosystems — not simply adding amenities, but aligning programming, facilities, staffing, and operations with the club’s broader culture and long-term vision.

True wellness transformation is not achieved by adding a fitness center or spa alone. It requires a cohesive ecosystem that enhances the existing club model while creating new opportunities for connection, engagement, and measurable impact on member health and experience.

As the private club industry continues to evolve, a clear opportunity has emerged: becoming a comprehensive wellness community that delivers integrated lifestyle programming for a multigenerational membership.

Like the wellness spectrum itself, clubs find themselves at different points along the continuum — assessing how to remain competitive while meeting the evolving expectations of current and future members.

Forward-thinking clubs are redefining the category. They are developing facilities and programming that rival destination spas and resorts, supported by a comprehensive “circle of care” model for health, performance, recovery, and longevity.

This integrated approach may include physical therapy, medical fitness and performance training, advanced recovery modalities, nutritional counseling, therapeutic spa services, skincare, longevity technologies, and health and life coaching — all delivered through a concierge-level member experience designed to optimize wellbeing and deepen engagement.

Our Consultants

Club Wellness Consultants are current or past Private Club Directors with diverse backgrounds and hold multiple certifications and credentials in the fitness and spa industries. Club Wellness Evolutions consultants ensure that the club has all of the tools, resources, information and people needed to create a successful and sustainable wellness operation.

Lynn Coleen Hearn, CPT

Principal

Lynn is a recognized pioneer in private club wellness strategy.

In 2007, she served as Founding President of the Club Spa & Fitness Association (CSFA), a nonprofit organization created to establish operational best practices for wellness within private clubs. The organization later evolved into the Club Wellness Community within the Club Management Association of America (CMAA). During her nine years on the Board, she helped shape national standards for club wellness operations and was honored with a Lifetime Achievement Award in 2016.

Her career in wellness development began in 1988, when she worked with developers in Mexico to open the first resort along the Cancun–Tulum Corridor. She played an early role in the expansion of the spa and wellness industry on the Mayan Riviera, consulting on destination and resort spa developments during a period of rapid global growth.

In 1998, she launched the first wellness center at Lost Tree Club in Florida. As Director for nearly 20 years, she led multiple expansions and oversaw the development of a 14,000-square-foot integrated wellness facility in 2013 — positioning the club as a leader in lifestyle-focused member engagement.

In 2018, she co-founded Club Wellness Evolutions, bringing together architecture, operations, industry research, equipment innovation, and strategic planning into a unified advisory model designed to transform private clubs into fully integrated wellness ecosystems.

Nicole Mains, NSCA-CSCS

Consultant

Nicole Mains served as the Wellness Director at the Boulder Country Club (Boulder, CO) from 1997- 2018 after graduating with a degree in Kinesiology from CU-Boulder. She is an NSCA Certified Strength & Conditioning Specialist & currently serves as an Advisory Board Member & past Vice President of the Club Spa & Fitness Association.

Nicole built the BCC wellness program from the ground level and assisted in the facility design, layout, and budget development for BCC’s $2.5M Athletic Center initial renovation in 2008-2009 and a proposed $2M second renovation of its Athletic Center in 2016-2017. After a move to Livingston, MT she took the helm at the Ridge Athletic Clubs in Bozeman, MT as the Ridge Wellness Massage and Fitness Director overseeing two locations and 12,000 active members. Nicole has been a contributor to Board Room, CMAA, Club Spa & Fitness Association (CSFA) magazines, a presenter at the PGA Expo Club Industry trade show, CMAA National, IHRSA, Club Spa & Fitness Association (CSFA) & National Club Association conferences & multiple CMAA educational chapter events.

Nicole is a co-founder of Club Wellness Evolutions LLC consulting with private clubs and wellness expansions throughout the US, assisting in operational analysis, development, spatial planning, equipment selection, staffing & board education.

Gina Preziosa, Consultant

Retail & Merchandising Consultant

Gina Preziosa is a renowned and successful retail consultant with international experience and success in the Private Club sector. Gina works with Club Wellness Evolutions to offer private clubs best practices for retail design and successful wellness lifestyle retail operations. Gina’s expertise has assisted businesses in generating multi-million dollar revenues, and realizing maximum profit potential. Her true specialty is to assist clients in creating a vision to not only generate profit, but to create a story that resonates with themselves, and their customers.

Gina Preziosa is also the consulting VP of Sales and Marketing for Shankara, an Ayurvedic line of spa products, which are sold worldwide to high end hotel and country club spas, retail stores, and cruise ships. She worked for Aromatherapy Associates as Director of Sales for the US, Mexico and Caribbean and was the National Sales Executive for Randall International. Prior to that, Gina was the Director of Retail at Sandals/Beach resorts in the Caribbean overseeing purchases for 17 properties for all product categories, and assisting in new store design and concept.

Her longest tenure was with the Boca Raton Resort and Club for 14 years. As Director of Retail, she was responsible for an extremely profitable retail operation, and the purchasing of products for 11 different stores generating unprecedented sales revenues and profit margins. Gina also dedicated 10 years to the cosmetic industry in various positions with an expertise in managing teams of individuals in the training, marketing and sales departments. She was the National Sales Manager for the Italian skincare line, Terme di Saturnia, and responsible for the rollout in the United States.

Gina is also a sought after presenter/speaker whose career began while working at Revlon at the United Nations and has spanned over 30 + years. Other speaking credits include International Spa Association (ISPA), Club Spa and Fitness Association (CSFA) PGA Show, The Healing Summit in Berlin and the International Women’s Conference in India.

Gina’s varied experience, along with a candid and passionate approach to wellness, retail and the spa industry offers fresh ideas, and thought-provoking concepts that inspire and fulfill people’s dreams on a deeper level.

Have Questions?

Contact Club Wellness Evolutions

We welcome the opportunity to learn more about your club and its wellness goals.

Please complete the form below, and a member of our team will be in touch to explore how we can support your vision.

Phone

(561) 310-2499(561) 310-2499

Location

216 Anhinga Lane
Jupiter, FL 33458

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