Recognizing the unique opportunity within private clubs to create a comprehensive wellness lifestyle for its members, Club Wellness Evolutions assists private clubs seeking to introduce or progress their existing wellness operations. We use a team approach for creating a wellness lifestyle.
The Wellness Lifestyle Concept is not accomplished by simply adding a Fitness Center or Spa facility, but rather by introducing a wellness ecosystem that integrates with and enhances the existing club model. This approach offers members additional places and opportunities to connect within the club while experiencing programs and services designed to profoundly impact members’ health and well-being and in doing so, enhance their club experience.
As the private Club Industry continues to evolve, the opportunity of becoming a comprehensive wellness community offering lifestyle programs and services to a multigenerational population has emerged. Much like the wellness model itself, clubs find themselves somewhere on the continuum, questioning what they need to do in order to be competitive and meet the needs, wants and expectations of current and future members.
The forward-thinking clubs are offering facilities which rival destination spas and resorts with comprehensive “circle of care” programming for health, performance and life optimization. Services include physical therapy, a vast range of fitness modalities from medical fitness to performance training and recovery, nutritional counseling, therapeutic spa treatments and tech/longevity modalities, skincare services and health/life coaching professionals dedicated to executing a concierge approach to improved member health and wellbeing.
In 2007, Lynn served as founding president of the CSFA, a non-profit association setting best practices for wellness operations within private clubs which is now a subsidiary of CMAA. She served on the board for 9 years and was awarded a Life Achievement award for her work in 2016.
A wellness professional originally from California, Lynn worked with developers in Mexico opening the first resort along the Cancun-Tulum Corridor in 1988 and was part of the evolving spa & wellness industry on the Mayan Riviera where she served as a consultant for the developers of several destination and resort spas.
In 1998, she opened the first wellness center at Lost Tree Club in Florida, where she oversaw 2 expansions projects followed by the design, development and management of a 14,000 sq. ft. wellness center in 2013. Serving as Director for almost 20 years, Lynn led a team that revolutionized the wellness lifestyle experience at Lost Tree Club. In 2018, Lynn co-founded Club Wellness Evolutions LLC a consulting firm dedicated to assisting Clubs with the development and progression of wellness facilities, staffing & operations. The unique collaborative approach integrates architects, equipment companies, club management, boards, committees, members, staff, research and industry trends to provide a unique wellness lifestyle experience within the club.
Joe Barone recently celebrated his 50th year working in the hospitality industry, which began at the age of 13 managing his family owned Baskin-Robbins Ice Cream franchise. As he went off to college to earn his various degrees, he put himself through school working as a Waiter, Bartender, General Manager and Owner of a variety of Food and Beverage businesses.
Joe earned his Associate of Arts degree in Business from The University of Florida and his Bachelor of Science degree in Recreation and Business Management from Florida State University. He earned his Master of Science degree in Exercise and Sport Science with an emphasis in Cardia Rehabilitation from Wake Forest University and his Master of Arts degree in Exercise Physiology with an emphasis in Adult Fitness from The University of South Florida.
Upon graduation, Joe began his career in the Fitness, Spa and Aquatic industries working for five years with The YMCA-YWCO organization in Tampa, Florida. Other opportunities soon followed at South Seas Plantation Resort, The Polo Club Boca Raton and MCM International, a Spa and Fitness consulting firm.
Joe recently retired from Boca West Country Club after 30 years directing the largest Aquatic, Fitness and Spa facility in the country upon completion of a $64 Million Sports Center, Aquatics and Spa renovation project. Boca West has been voted the number one rated residential club in the country by Forum magazine and number four residential private club in the world by Forbes Magazine.
Joe Barone is considered one of the top professionals in his field in the country, placing 22 individuals into Director Positions during his career. Working with Club Wellness Evolutions Joe brings his expertise in Project Feasibility Analysis, Facility Design and Development, Product Design and Implementation, Budget Preparation and Financial Projections, Staff Training and Development, Facility Management, Business Plan Development and Operational Audits to our club clients.
Nicole Mains served as the Wellness Director at the Boulder Country Club (Boulder, CO) from 1997- 2018 after graduating with a degree in Kinesiology from CU-Boulder. She is an NSCA Certified Strength & Conditioning Specialist & currently serves as an Advisory Board Member & past Vice President of the Club Spa & Fitness Association.
Nicole built the BCC wellness program from the ground level and assisted in the facility design, layout, and budget development for BCC’s $2.5M Athletic Center initial renovation in 2008-2009 and a proposed $2M second renovation of its Athletic Center in 2016-2017. After a move to Livingston, MT she took the helm at the Ridge Athletic Clubs in Bozeman, MT as the Ridge Wellness Massage and Fitness Director overseeing two locations and 12,000 active members. Nicole has been a contributor to Board Room, CMAA, Club Spa & Fitness Association (CSFA) magazines, a presenter at the PGA Expo Club Industry trade show, CMAA National, IHRSA, Club Spa & Fitness Association (CSFA) & National Club Association conferences & multiple CMAA educational chapter events.
Nicole is a co-founder of Club Wellness Evolutions LLC consulting with private clubs and wellness expansions throughout the US, assisting in operational analysis, development, spatial planning, equipment selection, staffing & board education.
Gina Preziosa is a renowned and successful retail consultant with
international experience and success in the Private Club sector. Gina works
with Club Wellness Evolutions to offer private clubs best practices for retail
design and successful wellness lifestyle retail operations. Gina’s expertise has assisted
businesses in generating multi-million dollar revenues, and realizing maximum
profit potential. Her true specialty is to assist clients in creating a vision
to not only generate profit, but to create a story that resonates with
themselves, and their customers.
Gina Preziosa is also the consulting
VP of Sales and Marketing for Shankara, an Ayurvedic line of spa products,
which are sold worldwide to high end hotel and country club spas, retail
stores, and cruise ships. She worked for Aromatherapy Associates as Director of
Sales for the US, Mexico and Caribbean and was the National Sales Executive for
Randall International. Prior to that, Gina was the Director of Retail at
Sandals/Beach resorts in the Caribbean overseeing purchases for 17 properties
for all product categories, and assisting in new store design and concept.
Her longest tenure
was with the Boca Raton Resort and Club for 14 years. As Director of Retail,
she was responsible for an extremely profitable retail operation, and the
purchasing of products for 11 different stores generating unprecedented sales
revenues and profit margins. Gina also dedicated 10 years to the cosmetic
industry in various positions with an expertise in managing teams of individuals
in the training, marketing and sales departments. She was the National Sales Manager for the
Italian skincare line, Terme di Saturnia, and responsible for the rollout in
the United States.
Gina is also
a sought after presenter/speaker whose career began while working at Revlon at
the United Nations and has spanned over 30 + years. Other speaking credits
include International Spa Association (ISPA), Club Spa and Fitness Association
(CSFA) PGA Show, The Healing Summit in Berlin and the International Women’s
Conference in India.
Gina’s varied
experience, along with a candid and passionate approach to wellness, retail and
the spa industry offers fresh ideas, and thought-provoking concepts that
inspire and fulfill people’s dreams on a deeper level.
