Country Club of Florida

Country Club of Florida

Club Wellness Evolutions

Inspiration. Innovation. Integration.

Solutions moving wellness from where you are, to where you want to be.

Wellness is a 5.6 trillion dollar global economy according to the 2022 Global Wellness Economy Monitor and Wellness Lifestyle Real Estate was measured at 438.2 billion dollars in 2023. Wellness is the new "why" and for the first time in history, wellness is the number one purchase motivator for real estate buyers. Private Clubs have a unique opportunity and are well positioned to add or expand their programs and facilities to offer members a comprehensive wellness lifestyle while becoming a competitive choice for future members.
Wellness Ecosystem Model
Club Wellness Evolutions collaborates with private club managers, boards and committees, architects, vendors and other industry experts to plan the programs, facilities and operational model that best meets the club’s specific needs. From feasibility studies to facility and floor plan layouts to staff recruitment and long-term strategic planning, Club Wellness Evolutions offers a variety of services that set the standard of private club wellness operations.

Our consultants take a data-driven team approach to creating an integrated wellness lifestyle ecosystem within the club. Collectively, Club Wellness Evolutions consultants have over 100 years of experience in the private club and wellness industries and have developed the process and efficiencies to guide you from concept development and design to long-term operational success.
Learn More About Our Approach
Our Services

Club Wellness Evolutions Consulting Services

Preparing for the club of the future —
from concept to creation and beyond.

Our services support the wellness evolution of your club. Club Wellness Evolutions’ comprehensive hands-on approach delivers a thorough, high-touch integrated consulting service for your club.

Competitive Analysis and Trend Data

  • Market and demographic evaluations including club surveys & industry trends
  • Services pricing and compensation recommendations
  • Industry research and benchmarking studies

Wellness Programs & Services

- Survey, trend analyses and demographics determination of wellness programs and services
- Customization of programs and services for your specific club demographics to include:
  • Fitness and Movement Options
  • Mental Health and Wellbeing
  • Optimal Nutrition
  • Recovery and Relaxation Programming
  • Touchless Health Optimization Treatments
  • Contrast Therapies & Hydrothermal Areas
  • Beauty and Self Care

Initial Concepts and Project Design

  • Research and feasibility studies to develop a unique, customized wellness concept for the club
  • Assist with committee, board and member presentations
  • Collaborate on facility design and space planning
  • Recommendations for Best-in-Class equipment vendors, proposals and layout options & competitive pricing bids
  • Marketing, events and staff and member education

Operations & Budget Planning

  • Operational budget projections
  • Capital budget development
  • Software and operational tools recommendations
  • Equipment leasing versus purchasing analysis
  • Propose most efficient and effective operational structure and standard operating procedures

Staffing Models & Compensation

  • Identify the staffing model that best meets club objectives
  • Recruiting and job placement for key professional positions
  • Grand opening launch with program and services introduction to the membership
  • Coaching and mentoring for staff and management

Strategic Planning & Future Initiatives

  • Ongoing education, support and networking facilitated by Club Wellness Consultants in conjunction with Allied Industry Associations
  • Annual Performance Evaluation to include all aspects of the operations: staff, programs, equipment, member satisfaction and target budget vs actuals
  • Target operational budget vs actuals performance data
  • Industry Trends Updates
Consulting Fees
The Consulting service fees range from an hourly rate for specific work to a contract fee that encompasses the scope of a project. Contact us to discuss how our services can assist with your unique club objectives.
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About Club Wellness Evolutions

Fitness center

Recognizing the unique opportunity within private clubs to create a comprehensive wellness lifestyle for its members, Club Wellness Evolutions assists private clubs seeking to introduce or progress their existing wellness operations.  We use a team approach for creating a wellness lifestyle.

The Wellness Lifestyle Concept is not accomplished by simply adding a Fitness Center or Spa facility, but rather by introducing a wellness ecosystem that integrates with and enhances the existing club model. This approach offers members additional places and opportunities to connect within the club while experiencing programs and services designed to profoundly impact members’ health and well-being and in doing so, enhance their club experience.
As the private Club Industry continues to evolve, the opportunity of becoming a comprehensive wellness community offering lifestyle programs and services to a multigenerational population has emerged. Much like the wellness model itself, clubs find themselves somewhere on the continuum, questioning what they need to do in order to be competitive and meet the needs, wants and expectations of current and future members.

The forward-thinking clubs are offering facilities which rival destination spas and resorts with comprehensive “circle of care” programming for health, performance and life optimization. Services include physical therapy, a vast range of fitness modalities from medical fitness to performance training and recovery, nutritional counseling, therapeutic spa treatments and tech/longevity modalities, skincare services and health/life coaching professionals dedicated to executing a concierge approach to improved member health and wellbeing.

Our Consultants

Club Wellness Consultants are current or past Private Club Directors with diverse backgrounds and hold multiple certifications and credentials in the fitness and spa industries. Club Wellness Evolutions consultants ensure that the club has all of the tools, resources, information and people needed to create a successful and sustainable wellness operation.
Lynn Coleen  Hearn, CPT

Lynn Coleen Hearn, CPT

Principal Partner

In 2007, Lynn served as founding president of the CSFA, a non-profit association setting best practices for wellness operations within private clubs which is now a subsidiary of CMAA. She served on the board for 9 years and was awarded a Life Achievement award for her work in 2016.

A wellness professional originally from California, Lynn worked with developers in Mexico opening the first resort along the Cancun-Tulum Corridor in 1988 and was part of the evolving spa & wellness industry on the Mayan Riviera where she served as a consultant for the developers of several destination and resort spas.

In 1998, she opened the first wellness center at Lost Tree Club in Florida, where she oversaw 2 expansions projects followed by the design, development and management of a 14,000 sq. ft. wellness center in 2013. Serving as Director for almost 20 years, Lynn led a team that revolutionized the wellness lifestyle experience at Lost Tree Club. In 2018, Lynn co-founded Club Wellness Evolutions LLC a consulting firm dedicated to assisting Clubs with the development and progression of wellness facilities, staffing & operations. The unique collaborative approach integrates architects, equipment companies, club management, boards, committees, members, staff, research and industry trends to provide a unique wellness lifestyle experience within the club.
Joseph Barone, M.A., M.S.

Joseph Barone, M.A., M.S.

Joe Barone recently celebrated his 50th year working in the hospitality industry, which began at the age of 13 managing his family owned Baskin-Robbins Ice Cream franchise. As he went off to college to earn his various degrees, he put himself through school working as a Waiter, Bartender, General Manager and Owner of a variety of Food and Beverage businesses.  

Joe earned his Associate of Arts degree in Business from The University of Florida and his Bachelor of Science degree in Recreation and Business Management from Florida State University.  He earned his Master of Science degree in Exercise and Sport Science with an emphasis in Cardia Rehabilitation from Wake Forest University and his Master of Arts degree in Exercise Physiology with an emphasis in Adult Fitness from The University of South Florida.  

Upon graduation, Joe began his career in the Fitness, Spa and Aquatic industries working for five years with The YMCA-YWCO organization in Tampa, Florida. Other opportunities soon followed at South Seas Plantation Resort, The Polo Club Boca Raton and MCM International, a Spa and Fitness consulting firm.

Joe recently retired from Boca West Country Club after 30 years directing the largest Aquatic, Fitness and Spa facility in the country upon completion of a $64 Million Sports Center, Aquatics and Spa renovation project. Boca West has been voted the number one rated residential club in the country by Forum magazine and number four residential private club in the world by Forbes Magazine.

Joe Barone is considered one of the top professionals in his field in the country, placing 22 individuals into Director Positions during his career.  Working with Club Wellness Evolutions Joe brings his expertise in Project Feasibility Analysis, Facility Design and Development, Product Design and Implementation, Budget Preparation and Financial Projections, Staff Training and Development, Facility Management, Business Plan Development and Operational Audits to our club clients.

Nicole Mains, NSCA-CSCS

Nicole Mains, NSCA-CSCS


Nicole Mains served as the Wellness Director at the Boulder Country Club (Boulder, CO) from 1997- 2018 after graduating with a degree in Kinesiology from CU-Boulder. She is an NSCA Certified Strength & Conditioning Specialist & currently serves as an Advisory Board Member & past Vice President of the Club Spa & Fitness Association.

Nicole built the BCC wellness program from the ground level and assisted in the facility design, layout, and budget development for BCC’s $2.5M Athletic Center initial renovation in 2008-2009 and a proposed $2M second renovation of its Athletic Center in 2016-2017. After a move to Livingston, MT she took the helm at the Ridge Athletic Clubs in Bozeman, MT as the Ridge Wellness Massage and Fitness Director overseeing two locations and 12,000 active members. Nicole has been a contributor to Board Room, CMAA, Club Spa & Fitness Association (CSFA) magazines, a presenter at the PGA Expo Club Industry trade show, CMAA National, IHRSA, Club Spa & Fitness Association (CSFA) & National Club Association conferences & multiple CMAA educational chapter events.

Nicole is a co-founder of Club Wellness Evolutions LLC consulting with private clubs and wellness expansions throughout the US, assisting in operational analysis, development, spatial planning, equipment selection, staffing & board education.

Gina  Preziosa, Consultant

Gina Preziosa, Consultant

Retail & Merchandising Consultant

Gina Preziosa is a renowned and successful retail consultant with international experience and success in the Private Club sector. Gina works with Club Wellness Evolutions to offer private clubs best practices for retail design and successful wellness lifestyle retail operations. Gina’s expertise has assisted businesses in generating multi-million dollar revenues, and realizing maximum profit potential. Her true specialty is to assist clients in creating a vision to not only generate profit, but to create a story that resonates with themselves, and their customers.

Gina Preziosa is also the consulting VP of Sales and Marketing for Shankara, an Ayurvedic line of spa products, which are sold worldwide to high end hotel and country club spas, retail stores, and cruise ships. She worked for Aromatherapy Associates as Director of Sales for the US, Mexico and Caribbean and was the National Sales Executive for Randall International. Prior to that, Gina was the Director of Retail at Sandals/Beach resorts in the Caribbean overseeing purchases for 17 properties for all product categories, and assisting in new store design and concept.

Her longest tenure was with the Boca Raton Resort and Club for 14 years. As Director of Retail, she was responsible for an extremely profitable retail operation, and the purchasing of products for 11 different stores generating unprecedented sales revenues and profit margins. Gina also dedicated 10 years to the cosmetic industry in various positions with an expertise in managing teams of individuals in the training, marketing and sales departments.  She was the National Sales Manager for the Italian skincare line, Terme di Saturnia, and responsible for the rollout in the United States.

Gina is also a sought after presenter/speaker whose career began while working at Revlon at the United Nations and has spanned over 30 + years. Other speaking credits include International Spa Association (ISPA), Club Spa and Fitness Association (CSFA) PGA Show, The Healing Summit in Berlin and the International Women’s Conference in India.

Gina’s varied experience, along with a candid and passionate approach to wellness, retail and the spa industry offers fresh ideas, and thought-provoking concepts that inspire and fulfill people’s dreams on a deeper level.
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Contact Club Wellness Evolutions

If you have any questions about our services, or have any other inquiries, please don’t hesitate to contact us. Simply fill out the form below and Club Wellness Evolutions will respond promptly.
(561) 310-2499(561) 310-2499
216 Anhinga Lane
Jupiter, FL 33458

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